recrrofy vs Keka HR:
which platform is right for your hiring team?
Keka HR is a solid HRMS for payroll and workforce management, but its ATS was built as an add-on, not a core product. If recruiting speed and AI-powered screening matter to you, here's an honest side-by-side.
The short answer
The short answer
If your company needs end-to-end HR operations, payroll compliance, attendance tracking, and a basic ATS bundled together in one platform, Keka HR is a well-regarded choice, especially for India-based companies.
If you're a startup or growing company that needs AI resume screening, JD generation, and approval workflows natively built for speed, recrrofy is designed for that exact workflow.
The core difference is focus: Keka HR is a broad HR operations platform where recruiting is one module among many. recrrofy is purpose-built for hiring, with AI baked in from the ground up, not bolted on.
What is Keka HR?
Keka HR is a cloud-based human resource management system (HRMS) founded in 2015 and headquartered in Hyderabad, India. It covers the full employee lifecycle, from payroll processing and attendance management to performance reviews and employee self-service portals.
Keka's core strengths are its India-specific payroll compliance (PF, ESIC, TDS), its intuitive UI for HR operations, and its depth in workforce management. Its ATS module, called Keka Hire, is a separately priced add-on rather than the primary product.
- ✕No native AI resume fit scoring or intelligent candidate ranking
- ✕No job description generation — you write JDs manually
- ✕Candidate email threads are not visible inside the platform — recruiters must check Gmail separately
- ✕Keka Hire (ATS) is a separate paid module on top of the HRMS subscription
- ✕Job board integrations are India-centric (Naukri, Wowjobs) — weak global board support
- ✕Rigid pipeline stages — users cannot customise hiring workflows to fit non-standard processes
- ✕No free plan — minimum commitment required before evaluating
What is recrrofy?
recrrofy is an AI hiring platform built specifically for startups and fast-growing teams. It unifies JD generation, AI resume screening, candidate pipeline management, multi-stage approval workflows, and interview scheduling into a single product with simple, flat monthly pricing.
Where Keka HR gives you a full HRMS with recruiting as a feature, recrrofy gives you a recruiting engine built around speed and AI. It's opinionated, fast, and designed to get a hire from brief to signed offer without switching tools. Pro and Enterprise plans include native integrations with Keka, Darwinbox, and Zoho People for teams that need both.
Feature comparison
recrrofy vs Keka HR, feature comparison (2026)
How every major feature stacks up between the two platforms.
| Feature | recrrofy | Keka HR |
|---|---|---|
| AI resume screening | ✅ All plans (Basic → Advanced) | ⚠️ Basic, no fit scoring |
| JD generation (AI) | ✅ All plans, 30 seconds | ❌ Not available |
| Job board posting | ✅ LinkedIn, Indeed, and more | ⚠️ Naukri, Wowjobs, India-centric |
| Candidate pipeline | ✅ Visual (Basic → Full → Custom) | ⚠️ Kanban view, rigid stages |
| Approval workflows | ✅ Business+ (Standard), Pro+ (Custom) | ⚠️ Limited, HRMS-centric |
| In-platform candidate comms | ✅ Full email thread visible | ❌ Must check Gmail separately |
| Offer management | ✅ Business and above | ⚠️ Partial |
| Payroll & compliance | ❌ Not included | ✅ Full payroll (India-specific) |
| Attendance & leave | ❌ Not included | ✅ Core strength |
| Resume parsing | ✅ All plans | ⚠️ Structured parsing, not semantic |
| Free plan | ❌ 14-day guided demo | ❌ No free plan |
| ATS pricing model | Simple monthly plans (USD) | Per recruiter + separate HRMS fee |
| Interview self-scheduling | ✅ All plans | ❌ Not available |
| Global hiring support | ✅ International job boards | ⚠️ India-market focused |
| HRMS integrations | ✅ Pro+ (Keka, Darwinbox, Zoho) | ✅ Native |
| Mobile app | ⚠️ Web-responsive | ⚠️ App exists, limited vs web |
| Performance management | ❌ Not included | ✅ Built-in |
| Custom API | ✅ Enterprise | Enterprise tier |
Pricing
recrrofy vs Keka HR, pricing breakdown
recrrofy charges a flat monthly fee based on hires. Keka HR charges per employee for the HRMS and per recruiter for the ATS module — two separate bills.
| Plan | Price | Best for |
|---|---|---|
| Free | $0/month | Trying it out |
| Growth | $49/month | Small hiring teams |
| Pro | $99/month | Growing companies |
| Scale | $149/month | High-volume hiring |
| Enterprise | Custom | Large organizations |
| Module | Price | Unit |
|---|---|---|
| HRMS Foundation | ~₹6,999/month | Up to 100 employees |
| HRMS Growth | ~₹13,999/month | Up to 100 employees |
| Keka Hire Pro | ~₹1,500/month | Per recruiter (add-on) |
| Keka Hire Advanced | ~₹2,500/month | Per recruiter (add-on) |
Keka HR splits its cost across two separate bills: one per employee for the HRMS, another per recruiter for the Keka Hire ATS add-on, so cost climbs with both headcount and recruiter seats. recrrofy's flat monthly plans mean a 3-person recruiting team and a 30-person one pay the same $99 on Pro — predictable cost that scales with your needs, not your headcount.
Who should use Keka HR?
- →You're an India-based company that needs India-specific payroll compliance (PF, ESIC, TDS)
- →You want a single platform covering payroll, attendance, leave, and performance management
- →Your HR team already uses Keka and just needs a basic ATS to complement it
- →You have a dedicated HR operations team to configure and manage the system
- →You need employee self-service portals and manager dashboards for day-to-day HR
Who should use recrrofy?
- ✓You're a startup or scaling company that needs to be posting jobs and screening candidates in minutes
- ✓You want AI resume screening and JD generation on every plan without bolt-on add-ons
- ✓Your hiring involves multi-stage approvals, HR → hiring manager → finance
- ✓You want predictable, flat pricing that doesn't scale with your recruiter headcount
- ✓Recruiting speed is the bottleneck, not payroll or attendance management
Deep dive
Feature-by-feature breakdown
AI resume screening
Keka Hire does not offer native AI fit scoring. Candidates can be manually moved through pipeline stages and basic filters can be applied, but there's no automated system that ranks every applicant 0–100 against a specific job description. Recruiters still have to open and read resumes to triage the pile.
recrrofy includes built-in AI fit scoring on all plans. Every applicant is automatically scored against the job description using skills, experience relevance, and role-specific criteria. You can screen hundreds of resumes in under a minute. Starter gets basic scoring; Business and above get advanced scoring with recrrofy Copilot.
Job description generation
Keka HR does not offer JD generation. Recruiters write job descriptions manually or copy from previous postings. For teams hiring across many roles simultaneously, this is a significant time cost.
recrrofy generates a complete, structured, SEO-ready job description from a two-line brief in under 30 seconds. Role title, seniority, responsibilities, qualifications, and compensation section — all generated and editable before posting. Available on every plan.
Approval workflows
Keka HR has approval workflows for HR operations like leave requests and expense claims, but its ATS module does not support multi-stage candidate approval chains out of the box. Routing a candidate from recruiter review to hiring manager sign-off to finance typically requires manual communication or workarounds.
recrrofy includes standard approval workflows from the Business plan and fully custom multi-stage workflows on Pro and above. HR review → hiring manager approval → finance sign-off — all tracked, timestamped, and auditable.
In-platform candidate communication
A significant pain point reported by Keka Hire users: candidate email threads are not visible inside the platform. Recruiters must switch to Gmail to read the full conversation, breaking the workflow and making it harder to keep the team aligned on candidate status.
recrrofy keeps all candidate communication in one place. Email threads, status updates, and notes are tied to the candidate record so anyone on the hiring team can see the full context without leaving the platform.
Job board reach and sourcing
Keka Hire's job board integrations are India-centric — Naukri, Wowjobs, and Indeed India. Teams hiring internationally or across global platforms often find themselves posting manually to boards Keka doesn't cover natively.
recrrofy supports one-click posting to LinkedIn, Indeed, and other major global job boards. Candidates from all sources flow into the same pipeline with AI scores applied automatically, regardless of where they applied from.
Migration
Switching from Keka HR to recrrofy
Most teams moving from Keka Hire to recrrofy are operational within the same day. You can keep Keka for payroll and HRMS while running recrrofy as your primary ATS — and recrrofy's Pro and Enterprise plans integrate natively with Keka.
Verdict
The bottom line
| recrrofy | Keka HR | |
|---|---|---|
| Best for | Startups, lean HR teams, fast hiring | Mid-market companies needing full HRMS + payroll |
| Setup time | Minutes | Days to weeks |
| AI screening | Built-in, all plans | Basic only |
| JD generation | All plans | Not available |
| Pricing model | Simple monthly plans ($) | Per employee + per recruiter |
| Approval workflows | Business and above | Limited |
| Payroll | Not included | Core feature |
| Free plan | 14-day demo | No |
For startup and growth-stage teams where recruiting speed is the priority, recrrofy's AI-native approach, simple monthly pricing, and fast setup make it the stronger ATS choice. For companies that need a full HRMS, payroll compliance, and workforce management, Keka HR is a solid platform — and recrrofy's Pro plan integrates natively with leading HRMS tools for teams that need both.
FAQ
Frequently asked questions
Ready to try the Keka HR alternative built for recruiting speed?
Book a 14-day guided demo and see recrrofy working on your live roles. JD generation, AI resume screening, approval workflows, and a full candidate pipeline — set up on day one.
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